Two ways to work with me: 

Full Transformation or Quick Wins. 

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Capsule

For founders ready to reset and relaunch.

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Boosters

For leaders who need momentum fast.

Explore Boosters ↓

Capsule: The Transformation Path

Three clear paths to clarity, momentum, and creative firepower.

Just Strategy + Clarity

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Capsule Spark

Brand Reality Check

The 90-minute diagnostic that prevents costly brand mistakes.

A focused session to uncover where your brand is misaligned and what needs to shift before you invest in design, messaging, or marketing. Walk away with clarity, direction, and a capsule action kit.

Timeframe:
90 min + deliverables in 48 hrs

Investment:
$995 (credited toward Sprint if booked in 30 days)

Best For:
Founders in transition who need clarity before building

What You Get
  • Brand Signal Diagnosis
  • Identity Map
  • Action-Ready Kit
  • 1:1 founder session
  • Pre-session intake + recording
Why Spark First
Most brands fail by designing before diagnosing. Spark reveals the gaps and gives you the tools to move forward with confidence. Your investment rolls into Sprint if you choose to upgrade within 30 days.
Process: How Spark Works
  1. Pre-session intake form (10 min).
  2. Live 90-min founder session.
  3. Foundation Kit PDF delivered within 48 hrs.
  4. Optional upgrade credit toward Capsule Sprint.

Deep Strategy + Design Execution

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Capsule Sprint

14-Day Brand Transformation

Your complete Capsule Brand OS in just two weeks.

A fast, intensive reset that transforms your brand direction into a ready-to-use system: positioning, messaging, visual identity, and narrative. Aligned. Cohesive. Launch-ready.

Timeframe:
14 days from kickoff

Investment:
$4,500 (Spark credit applies)

Best For:
Leaders ready to move from clarity into full execution

Signature Option: Add a Capsule Explainer Video to your Sprint. Turn your new brand story into a powerful visual narrative.

What You Get
  • Strategic foundation (positioning, story, audience clarity)
  • Messaging frameworks
  • Visual identity system
  • Narrative + brand story
  • Implementation tools
  • Explainer Video (Premium Add-On)
Why Sprint
Sprint delivers both strategy and execution. It’s where clarity becomes tangible design, and ideas turn into a system you can actually use. You’ll stop second-guessing and start implementing with a complete, professional brand OS.
Process: How Sprint Works
  1.  Kickoff (day 1): review Spark or run discovery intake.
  2. Foundation → positioning, story, messaging.
  3. Visual system → identity design, toolkit.
  4. Narrative → story arc + application.
  5. Integration → final brand OS, ready to deploy.
  6. Checkpoints on Day 7 & Day 14 to align and refine.

Focused Ongoing Partnership

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Creative Bolt-On

Fractional Creative Partner

Ongoing creative partnership for established brands.

Your dedicated creative director for high-impact projects and campaigns. Strategic guidance plus monthly deliverables without the overhead of hiring in-house.

Timeframe:
Monthly retainer

Investment:
$2,800/mo (limited to 6 partners)

Best For:
Established brands needing consistent, premium creative support

What You Get
  • Monthly strategy call
  • One premium deliverable (campaign, brand systems, or explainer videos that scale your message)
  • Online access for questions
  • Creative asset management
Why Bolt-On
Bolt-On gives you ongoing creative firepower within clear guardrails. It’s not “rent Eric for the month,” but a focused retainer where we align on one high-value deliverable each cycle plus strategy and ongoing direction to keep momentum steady.
Process: How Bolt-On Works
  1. Monthly strategy session → clarify goals + priorities.
  2. Lock one premium deliverable for the cycle.
  3. Online access for questions + input.
  4. Delivery + refinement of the agreed asset.
  5. Asset stored in your brand capsule.
  6. Repeat monthly, pause when needs are low.

Boosters: The Quick Fix Path

For when you’re not ready for a full Capsule, but still need momentum.

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Identity Booster

Polish without the full overhaul.

Logo, type, and color updates that sharpen your brand identity fast.

Timeframe:
2 weeks
Investment:
$2,400
Best For:
Startups and founders who need a clean, professional identity without a full rebuild

VideoBooster

Explainer Booster

A fast, lightweight explainer video built from your existing assets.

Perfect for pitches, product launches, or social proof without going through a full brand reset.

Timeframe:
3 weeks

Investment:
 $2,400+

Best For:
Founders who need a story-driven video fast

Which Path Is Right for Me?

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Capsules

When your brand no longer reflects your vision and you need a reset that works everywhere.

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Boosters

When you need clarity, polish, or momentum before making a bigger move.

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Why Capsule Works

Most brand work drags on. Capsule compresses strategy and design into focused, high-impact containers.

  • Structured: A clear framework that removes guesswork.
  • Fast: Momentum without the endless back-and-forth.
  • Transformative: You leave with tools, not just deliverables.

Capsule isn’t just a service. It’s a brand operating system you can actually use.

All Capsule services are powered by the Capsule Design Framework: the method we’ve refined into a proven system. See the framework →

FAQs

Do I need to prepare anything?
 No heavy lifting required. Bring your goals, we’ll guide the process.
What if I’m not sure which Capsule to pick?
Start with Spark. It’s the fastest way to unlock clarity before a bigger commitment.
How fast can we start?
Slots are limited. Book now to lock your place in the calendar.
Can I add more later?
Yes. You can layer Sprint or Bolt-On after Spark if you want deeper support.

Ready to choose your path?

Capsules for full transformation.
Boosters for quick momentum.

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