Vax Up L.A.

Don't Miss Your Shot!

The City of Los Angeles launched a campaign to spread awareness regarding the availability of COVID-19 vaccines to residents who wanted to receive one.

Creative Direction, Illustration, Design

During the COVID-19 pandemic, much information was available to the public about when and how they could get vaccinated. Created for residents who wanted to receive the vaccine, a campaign was designed to answer common questions about eligibility, costs, and benefits. QR codes were used to make it easier to schedule an appointment.

Bus Bench

Storefront Display

Project Goal

The goal was to craft a brand campaign that exuded honesty, hopefulness, and a call to action. The campaign needed to speak to the community with respect and encouragement rather than a condescending tone. The visual elements of the campaign were centered around positive and empowering symbols.

Brand Keywords

Trustworthy · Hopeful · Compassion · Calming · Encouraging

Brand Color Palette