Asian Americans Advancing Justice

Fill it Out, Shape Your Community

The United States Census plays a crucial role in determining the distribution of federal funds throughout the country's community. However, many citizens are not fully aware of the purpose and impact of the Census on their communities. Asian Americans Advancing Justice wanted to demystify the Census to their Los Angeles community.

Asian Americans Advancing Justice's mission is to advance civil and human rights for Asian Americans and to build and promote a fair and equitable society for all.

Creative Direction, Illustration, Design

Ambi Studio provided creative direction and design for the campaign, featuring light-hearted and friendly illustrations showcasing the diverse Los Angeles community.

The campaign needed to convey feelings of:

Safety, Trustworthiness, Activation, Encouragement, Aspirational