City of Los Angeles + Agency M Media

L.A. Connected: A Path to Economic Success

The City of Los Angeles launched a program to provide Angelenos with economic assistance during the early days of the COVID-19 shutdown.

There was a great sense of urgency to serve the community during the uncertain beginning of the COVID-19 pandemic. The City of Los Angeles quickly launched the L.A. Connected program to provide crucial economic assistance to struggling Angelenos in the early days of the shutdown. The program helped residents obtain stimulus payments, find job placements, and file taxes.

Creative Direction, Branding, Visual Design, Logo Design

Ambi Studio crafted a visually appealing brand identity and logo to make the program's sensitive services feel approachable to the diverse community of Los Angeles.

The program's visual design needed to convey feelings of:

hope, welcome, safety, renewal, and reliability.